It’s the cliched scourge of graphic designers the world over: a perfect design is presented to a client, who immediately asks for their logo to be made bigger. Well, those days are gone my friends. Let me tell you why you should be saying to your clients – you need the logo to be smaller. […]
If you’re running a business and you have a website, then your website exists to help you make more money. You might think that this statement doesn’t apply to you unless you’re selling goods or services online, but you couldn’t be more wrong.
Everybody has heard of WordPress. What started out as a platform for blogging has grown into one of the most popular content management systems (CMS) in the world – powering over 30% of the internet. It may not be the most exciting choice of software, but its combination of user-friendliness, reliability and flexibility is unmatched […]
As with many web design agencies, part of our service is the hosting of our clients’ websites. We seek out and partner with the best, most reliable hosting providers we can find and then use their services to host your website. We then manage all aspects of your hosting package so that you never need […]
Starting a business quickly teaches you how important it is to be able to spin plates. Branding their company up is something that a lot of new business owners try to do themselves, as it can save them hundreds of pounds at a time when every spare penny is needed for other areas of the […]
If your business takes any kind of online payments, you really should read this article to understand what Secure Customer Authentication is and how to become compliant. Otherwise, soon banks will start to decline payments made via your website. Remember when GDPR happened? Last year the face of the internet as we know it changed, due […]
It’s hard work running a business. There’s so much more to do beyond the core product or service you offer – and costs can mount quickly. Which is why it’s understandable that some businesses like to save money where they can. Unfortunately, graphic design seems to be a popular place to try to make these […]
Newcastle based branding and web design agency Diverge Digital have unveiled a new “All You Can Eat” graphic design package aimed at supporting growing businesses in the region.
You may or may not have heard of progressive web applications (PWAs) – but they open up a very exciting range of possibilities for your business. Developed by Google a few years back, and coming to the world’s attention in a big way in 2019, a PWA is – in a nutshell – a website […]
Tech giants Google have set up shop in Sunderland’s The Bridges shopping centre to offer free advice and one-to-one training on a range of digital marketing, business, as well as a range of computer-related workshops.
The team at Mailchimp have added many great features over the past couple of years, slowly moving beyond solely email marketing. They have now officially announced the company’s transition into a multi-channel marketing platform and CRM.
Following our successful collaboration with Generator on their Business Coaching programme last year, we are delighted to announce we are now providing branding coaching through Supply Chain North East. A partnership between the North East LEP, NEAA, RTC North, NEPIC and Generator, Supply Chain North East will work with over 800 businesses between 2018 and […]
Yesterday marked the beginning of Facebook’s annual F8 developer conference, where the company announced some big changes to it’s social media platforms – including a major redesign of the facebook.com website.
Responsive web design refers to a website that adapts it’s content to fit the device that it is used on. The concept is nothing new at this point – you’d be hard pressed to find a new website these days that hasn’t been designed in a responsive manner.
Slack is a free web app which helps companies and other organisations communicate and collaborate effectively. At Diverge we’ve been using Slack as our main project management tool for over two years. What started as a way to simply keep track of our work conversations quickly became an integral part of our website design workflow. […]
Huge congratulations go out to our client, The Wheel Company, who won the Let’s Grow award at the 2019 North East Business Awards. The Wheel Company, who we have worked with on a number of web design, branding and software development projects over the past 24 months, fought off competition from across the region to […]
We are delighted to announce that our Creative Director, Jonjo McNeill, has been recruited to the Coaching team at Generator – one of the UK’s leading business development agencies for creative and digital enterprises. The coaching scheme – part of the Digital Futures programme – grants eligible businesses 12 hours of free coaching and support. […]
As part of the recent drive towards GDPR compliance, you may have been given advice on how to make your website and associated processes more secure. One of the key pieces of advice we give to our web design clients is to install an SSL Certificate on their domains.
If you collect and store personal data, you need to make sure you are compliant with the new GDPR legislation. Companies like Facebook and Google whose entire business is built on personal information will be the most affected, but all businesses – regardless of size – now need to make sure their data protection practices […]
The question of whether to use a ready-made solution or build something bespoke is a recurring discussion during web design projects. It can be difficult to decide where to draw the line when developing custom solutions. But the fact of the matter is, every website that exists today uses something that’s already been built by somebody […]
New businesses need an identity of their own to set them apart from their competitors, establish their brand’s values in the eyes and minds of their audience, and to garner long lasting connections. One proven way of fast-tracking a visual connection is by using a recognisable symbol as part of your logo.
How can you breathe fresh life into a tired brand? At some point, it’s likely that you will – like most business owners – reach a point where you feel it’s time to freshen up your brand’s visual identity design. But beware – it’s easy to totally miss the mark.
Most of you will know that you can send money online via PayPal – and many websites use PayPal checkout as an alternative online payment – but did you know that you can also use PayPal to take online payments for goods and services, build a shopping cart, and create recurring subscriptions – all without […]
Your website may be stuck in a rut when it comes to Google, but it doesn’t have to be that way! Start the new year the way you mean to go on – by implementing these six easy fixes today you can improve your position on the leading search engines.