New businesses need an identity of their own to set them apart from their competitors, establish their brand’s values in the eyes and minds of their audience, and to garner long lasting connections. One proven way of fast-tracking a visual connection is by using a recognisable symbol as part of your logo.
Something simple, which can make the customer think – and then immediately see and feel – a connection with your brand can do wonders in building awareness and loyalty from the outset. Here we look at some of our recent logo design projects to show how and why we created distinctive visual symbols within our logomarks.
Artifact Media are a video production company based in Newcastle. In order to represent both the distinctive cutting edge style of their video output and their corporate target market we created a logomark that combined an A and an M whilst invoking the familiar play button so synonymous with video.
NATURAL SOUNDING VOICES
For this voiceover agency specialising in the more natural sounding voice talent, we created a leaf symbol comprising of the two sides of a quote. This distinctive and memorable hook can be used throughout their branded collateral and online presence.
TOON LUNCH CLUB
What better way to promote a Newcastle food blog than by turning the city’s most famous landmark – the Tyne Bridge – into a fully-loaded fork?
This logo design – for an online music TV show – turns a rocket into a microphone, with a flashing red ‘RECORDING’ button as the viewing window.
Diverge Digital are experts in branding and web design based in Newcastle upon Tyne, UK. If you’re looking to develop a new brand, or breathe life into an existing one, please get in touch with us.
It’s the cliched scourge of graphic designers the world over: a perfect design is presented to a client, who immediately asks for their logo to be made bigger. Well, those days are gone my friends. Let me tell you why you should be saying to your clients – you need the logo to be smaller. […]
If you’re running a business and you have a website, then your website exists to help you make more money. You might think that this statement doesn’t apply to you unless you’re selling goods or services online, but you couldn’t be more wrong.
Everybody has heard of WordPress. What started out as a platform for blogging has grown into one of the most popular content management systems (CMS) in the world – powering over 30% of the internet. It may not be the most exciting choice of software, but its combination of user-friendliness, reliability and flexibility is unmatched […]
As with many web design agencies, part of our service is the hosting of our clients’ websites. We seek out and partner with the best, most reliable hosting providers we can find and then use their services to host your website. We then manage all aspects of your hosting package so that you never need […]