BHappy Project

BHappy Project

Newcastle life coach Jude Daunt approached us to help her to increase bookings for her BHappy Project spa retreats. Her previous website contained all the right information, but wasn’t converting visitors to sales. We were tasked with improving her web design and increasing online bookings.

Refined customer journey

Our first solution was the reorganisation of the website content to make the customer journey faster, smoother and more successful. We removed unnecessary steps and pages by grouping relevant content together, creating a more streamlined structure which guides visitors through the discovery and booking process. We created a vibrant yet calming colour scheme and visual style to establish the mood of the brand immediately, alongside crisp typography and just the right amount of white space.

Optimised for conversions

As a way of creating an impetus for users to book, we added a sticky call to action listing the benefits of the retreat alongside a ‘Reserve Your Place’ button. This follows the user down the page as they read without intruding on the main content of the website.

Online payments via Stripe

We integrated payments into the website via Stripe to allow visitors to reserve their booking online. This is a quick and secure payment process, with minimal admin for both our client and her customers. This additional functionality and it’s self-contained nature makes the payment process seamless and reduces the chance of abandoned bookings.

Improved brand experience

As the final step in the booking journey, our client would contact attendees with a questionnaire which helps to tailor their retreat to their life experiences. Previously, this questionnaire was hosted on Google Forms, so we reproduced this within the website itself. This not only reduces our client’s admin, but also helps continue the brand experience beyond the original booking.