Toon Lunch Club

Toon Lunch Club

Toon Lunch Club is an award-nominated food reviews site launched as a simple blog in 2015. From humble beginnings, a foodie renaissance in Newcastle led to an increased audience. TLC approached us to design a fully featured online geordie food bible along with a memorable new visual identity.

Brand design

We designed a unique logomark to accompany our stylish rustic wordmark. Juxtaposing the world famous Tyne Bridge with some good old fashioned cutlery really sums up the ethos of Toon Lunch Club – the best food in the city at the end of your fork.

Feature-packed website

The website showcases restaurants in a number of ways – all exceptionally easy to use. Users can read reviews with high quality photography, menu breakdowns and special Toon Lunch Club ratings, or enjoy editorial features detailing themes or events.

Interactive restaurant map

Possibly the best way to find your geordie meal for the day is with the comprehensive foodie map of the toon. Filter by cuisine type and see the best eateries the city has to offer all at-a-glance. Click the map listing and you can read a review or get travel directions from your home. This feature is truly unique amongst the Newcastle foodie blog scene and really sets Toon Lunch Club ahead of the competition.

Brand growth

Since launching their new website, Toon Lunch Club’s audience has continued to grow thanks to the boost our branding and web development has provided. The blog is enjoying better user retention, improved search engine rankings and has been nominated for several awards.