It’s the cliched scourge of graphic designers the world over: a perfect design is presented to a client, who immediately asks for their logo to be made bigger. Well, those days are gone my friends. Let me tell you why you should be saying to your clients – you need the logo to be smaller. […]
Starting a business quickly teaches you how important it is to be able to spin plates. Branding their company up is something that a lot of new business owners try to do themselves, as it can save them hundreds of pounds at a time when every spare penny is needed for other areas of the […]
It’s hard work running a business. There’s so much more to do beyond the core product or service you offer – and costs can mount quickly. Which is why it’s understandable that some businesses like to save money where they can. Unfortunately, graphic design seems to be a popular place to try to make these […]
Following our successful collaboration with Generator on their Business Coaching programme last year, we are delighted to announce we are now providing branding coaching through Supply Chain North East. A partnership between the North East LEP, NEAA, RTC North, NEPIC and Generator, Supply Chain North East will work with over 800 businesses between 2018 and […]
New businesses need an identity of their own to set them apart from their competitors, establish their brand’s values in the eyes and minds of their audience, and to garner long lasting connections. One proven way of fast-tracking a visual connection is by using a recognisable symbol as part of your logo.
How can you breathe fresh life into a tired brand? At some point, it’s likely that you will – like most business owners – reach a point where you feel it’s time to freshen up your brand’s visual identity design. But beware – it’s easy to totally miss the mark.